Louis talks about selling products with a focus on the impact of talking about features and benefits. He reminds his audience about understanding what the customer is seeking when buying a product, what problem is to be solved and what the customer is looking to accomplish. Louis explains the difference between features and benefits and what may actually make the sale!
Louis talks about selling products with a focus on the impact of talking about features and benefits. He reminds his audience about understanding what the customer is seeking when buying a product, what problem is to be solved and what the customer is looking to accomplish. Louis explains the difference between features and benefits and what may actually make the sale!